A strong visual identity is an essential for any brand - differentiating you from competitors, reinforcing your business values, establishing trust & increasing customer loyalty.

I can help:

• Start-ups create all visual aspects of your new brand

• Revitalise your existing brand with an exciting new identity

• Redesign aspects of your existing identity that need improvement

Guidelines ensure that any creative work stays on brand. Designers, marketeers, content creators and developers all need a reliable & current source of truth to maintain brand consistency.

I can help:

• Choose the appropriate guidelines solution for your business. 

• Deliver actionable guides in the most suitable format for your team, whether that be PDF, Intranet or a public facing website. 

I can help with:

• Creative mobile first website design

• Interaction design & prototyping

• User interface design (UI) 

• User testing to identify usability issues and improve user experience (UX)

• Design systems & component libraries 

• Motion graphics & animation

Templates ensure design quality and brand consistency for all your business documents. This is particularly important when multiple people are collaborating on the same project.

I can help with: 

• Compelling visuals that bring your presentation to life

• Building a library of deck slides your whole organisation can access 

• Creative credentials, presentation or sales decks in Google slides or Powerpoint

• Word or Google documents ie. letters & business docs

• Custom styled Excel or Google sheets spreadsheet templates 

• Form/survey templates

Polished social media content maximises engagement as well as increasing brand recognition. A custom set of design templates means your business will benefit from a professional, consistent design style across all your channels therefore saving you time and money.

I can help with: 

• Creating a suite of designs with a visual consistency to cater for all types of posts

• Creating custom reusable animated GIF/Video assets

• Ad/post templates for Facebook, LinkedIn, Instagram and TikTok

• Cover images and headers for business pages

• Setting up a shared Canva workspace with all your custom templates ready for use

In a digital world, print design provides a multi-sensory experience that a design on screen can’t match. Physical designs that can be handled are proven to create a deeper connection with your audience.

I can help with: 

• Marketing collateral, including brochures and annual reports

• Business cards, stationery, posters, flyers and advertising 

• Product packaging and visual merchandising

• Advising on production methods, formats, stocks, finishes, and sourcing print.

I can help with: 

• Signage and wayfinding

• Custom interior graphics / wall art

• Vehicle graphics

• Shop fascias and signs

• Exhibition stands

• Window graphics, office glazing / manifestation designs

• Large digital display graphics / ads.

Businesses with an app or web based service benefit from UI design that is both intuitive for their users, and cohesive with other touch-points of the brand.

I can help with:

• Designing a full set of UI elements for any digital platform or app

• Creating high fidelity mock-ups that will look like the finished product

• Finding the balance between something fresh that stands out, and remaining familiar to your users

• Innovative ways to display data & information

• Onboarding sequences

• Applying broad UX principles to the interface and interaction design process

• User testing to identify usability issues and improve user experience

• Designing and prototyping UI animation and micro-interactions

Interactive prototypes of digital products are a lightweight way to test and refine ideas, validate assumptions and identify potential problems or areas for improvement, without costly development time.

I can help with:

• Creating interactive design prototypes for your product that feel like the final product, to demonstrate value to stakeholders.

• Gathering real world customer feedback through user testing 

• Increasing confidence and reducing risk before moving to a build phase